Hi!

Joana is a VP Creative Director with over 20 years of experience creating globally recognized work for iconic brands. Based in Chicago, she currently leads creative for Campbell’s, Walgreens, and Kellogg’s.

Before joining Leo Burnett, she spent several years at DAVID, growing from Art Director to Creative Director across the São Paulo and Miami offices, working on brands like Corona, Burger King, Coca-Cola, Netflix, and Danone. Her work has been recognized at Cannes Lions, D&AD, The One Show, The Andys, Clio, and Effies.

Originally from Rio de Janeiro, Joana began her career as a graphic designer and art curator before moving into advertising—a foundation that still shapes her approach to craft and storytelling.

AWARDS

CANNES LIONS

SILVER | PR | Corona Sunbrew (2022)

SILVER | MEDIA | IMPOSSIBLE COMBO (2022)

3 SHORTLISTS | Corona Sunbrew (2022)

2 SHORTLISTS | IMPOSSIBLE COMBO (2022)

ANDYS

GOLD | IDEA | Corona Sunbrew (2022)

GOLD | RESET | Corona Sunbrew (2022)

Predictors List | Corona Sunbrew (2022)

D&AD

WOOD PENCIL | INTEGRATED HEALTH & WELLBEING | CORONA SUNBREW (2022)

1 SHORTLIST | cinematography | CORONA SUNBREW (2022)

2 Shortlists | The Impossible Combo (2022)

ONE SHOW

GOLD | Brand partnerships | IMPOSSIBLE COMBO (2022)

silver | customer experience | IMPOSSIBLE COMBO (2022)

11 shortlists | Corona Sunbrew (2022)

7 shortlists | Impossible Combo (2022)

LONDON INTERNATIONAL AWARDS

Gold | Creativity in PR (Food and Beverage) | Corona Sunbrew (2022)

Silver | Creativity in PR (Marketing Disruption) | Corona Sunbrew (2022)

Silver | Transformative Business Impact (Brand Manifesto) | Corona Sunbrew (2022)

Bronze | Ambient & Activation - Creativity in Commerce | The Impossible Combo (2022)

Bronze | Ambient & Activation - Retail | The Impossible Combo (2022)

Bronze | Non-Traditional - Retail | The Impossible Combo (2022)

Bronze | Non-traditional - Creativity in Commerce | The Impossible Combo (2022)

2 finalists | corona sunbrew (2022)

CLIO AWARDS

BRONZE | transit takeover | netflix Como la jefa (2024)

BRONZE | integrated campaign | netflix Como la jefa (2024)

BRONZE | DIRECT | Impossible Combo (2022)

BRONZE | CREATIVE business TRANSFORMATION | corona sunbrew (2022)

BRONZE | PR | corona sunbrew (2022)

FINALIST | OUTDOOR | CORAL Eternal Goal (2017)

ADAGE CREATIVVITY AWARDS

TINY BUT MIGHTY | Impossible Combo (2022)

the drum AWARDS

silver | Advertising: Immersive Experience | coca-cola frame the magic (2024)

el ojo de iberoamerica

2 shortlists | corona sunbrew (2022)

Bronze | Film / Food & Beverages | Corona Sunbrew (2022)

Bronze | Innovation / Product | Corona Sunbrew (2022)

Bronze | PR / Launches & Activations | Corona Sunbrew (2022)

Gold | Production | Corona Sunbrew (2022)

Silver | Brand Experience & Activation | The Impossible Combo (2022)

Silver | Innovation | Corona Sunbrew (2022)

Silver | Media | The Impossible Combo (2022)

EFFIE AWARDS BRASIL

GOLD | Special Medias | NESTON (2021)

wave festival

GOLD | social & influencer | magalu's domestic violence button (2019)

CCP (Portuguese Creatives Club)

GOLD | Telecomunicaciones B to C | TMN Carnaval Rio de Janeiro (2008)

BRONZE | Loyalty Program | BACARDI VIT Life Mixer (2009)

BRONZE | Loyalty Program | BACARDI Casino VIT (2008)

You can reach me at:

jplautz@gmail.com | +1 786 907 8633