When Burger King decided to launch a limited edition of Pizza Burger, there was no one to testify that the product was actually any good. So, we took it to the pizza experts, the traditional restaurants in the Italian neighborhood of São Paulo, still run by Italian families. Most of them were insulted by the product itself, some refused to taste it. But in the end, even though we couldn’t actually get any of them to agree that this was indeed a pizza and not a burger, they approved the taste of the Pizza Burger!
