R I O 4 5 0

P H A S E 1

A campaign was launched by the Mayor’s Office asking Rio’s population how they imagined the celebration of the city’s 450th anniversary. Cariocas could enter their ideas in the campaign’s website and after 1 month we had gathered thousands of ideas. These ideas were then voted on and the 10 most popular became reality and were delivered by the Mayor’s office.

 
 
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R I O 4 5 0

P H A S E 2

After promoting a contest to design the Rio de Janeiro’s 450th anniversary logo, we created a campaign to promote it as well as celebrating the anniversary itself.

 
 
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CARIOCAS AND BRANDS LOVED IT. AND MADE IT THEIR OWN.